The seemingly unstoppable growth that the vacation rental industry has shown during the decade of the 21st century has begun to show signs of slowing. Since at least 2004, the growth rate of the vacation rental industry has been increasing in leaps and bounds. An increasing number of vacation rental listing sites began to emerge, and owners began to empower themselves by marketing and managing their units on their own. News articles were constantly being written, extolling the growth of vacation rentals as a business as seemingly never-ending.

The US recession hit the travel industry very hard in 2008 and 2009, leading big hotels to slash their prices to never before seen lows. However with the warming of the US economy, the vacation rental market is seeing a resurgence. And in San Francisco, the "City by the Bay", this is especially true due to the traditionally high prices of hotels in the region.