Poll
Vacation-Renter Index ™
Latest Results - December - 2011 Year End Review
2011 presented some interesting insights into the vacation rental market on the whole. With the 1000-pound gorilla, HomeAway, we saw new features and attempts to increase user retention. AirBnB, the once rogue-now vogue vacation rental model, saw an incredible influx of both investment capital as well as user-base. But it also saw some unfortunate instances of rental fraud, abuse, and even violence. They apparently weathered the storm however and continue to help re-define the travel and tourism market.
Consumer Confidence Index - 2011
December
The Consumer Confidence Index (CCI) continued it's ascent from November with another 9 point increase.
Best Vacation Rental Industry Barometer
The Vacation-Renter Index ™ (VRI) is the single best barometer of the vacation rental industry. This vacation rental index provides valuable information that can be used to monitor only the vacation rental trends independent of other travel industry numbers.
Vacation-Renter Index™ Summary
The Vacation-Renter Index™ (VRI) index is a source for critical data about the vacation rental market. It provides an insightful measurement of the overall demand for vacation rentals in North America, Central America and the Caribbean. The index answers the simple question, is the demand for vacation rentals going up, down or staying the same each month.
The Vacation-Renter Index™ is predicated on data tied to the current market’s supply and demand for short term vacation rental properties. The index uses proprietary and public data from thousands of vacation rental properties to track inventory changes, room rate fluctuations, online user queries and past guest responses to clearly illustrate the current market’s demand for vacation rental lodging. They in aggregate are representative of the market demand going up, down or staying the same as the previous month. Consequently, month over month comparisons show a clear picture of the vacation rental market's trend.
On the Vacation-Renter website, the Vacation-Renter Index™ (VRI) is displayed with the Consumer Confidence Index (CCI)® to correlate the demand for vacation rentals on a whole in relationship to the overall health of the US economy.
The goal of the Vacation-Renter Index™ is to provide a free resource that allows any interested party to obtain unbiased, unfiltered data about the current vacation rental market posture and demand for vacation rental properties.
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